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Friday, 25 November 2011
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Raley's Launches Groundbreaking Mobile App Program to Assist Wine Shoppers
Hello Vino, Inc. today announced a partnership with Raley's Family of Fine Stores to provide a free mobile app to assist shoppers with selecting the perfect wine for their needs amongst the hundreds of bottles available at retail.
Hello Vino, a free mobile app available for both iPhone and Android devices, recommends the perfect type of wine for a meal, specific occasion, or by personal taste preference. The app features will be customized to Raley's 124 retail locations throughout northern California and Nevada, which also include Bel Air and Nob Hill Foods stores.
Wine brand recommendations provided by the app will be customized to reflect each individual stores inventory, utilizing the mobile device's location-based services. Additional app features allow shoppers to save and rate wines for future reference and return shopping trips.
Raley's is the first retailer to offer digital coupons through the Hello Vino app, delivering offers to shoppers' mobile devices for easy redemption at checkout. In addition, image recognition technology in the iPhone app will allow shoppers to snap a picture of a wine label to instantly receive tasting notes, food pairings, and ratings from both professional critics and consumers.
"We are very excited to be working with Raley's as the first retail chain to launch this ground-breaking mobile app program for their wine shoppers," remarks Jim McNamee, Co-Founder of Hello Vino. "A feature-rich smartphone app is the perfect vehicle to deliver a personal and well-informed wine shopping experience."
Raley's partnership with the wine industry's leading mobile app provides their shoppers with an educational resource on their smartphones, delivers coupons for redemption in nearby stores, and leverages benefits like helpful message reminders within the app.
"At Raley's, were always looking for innovative ways to provide our customers with an easier and better shopping experience in our stores," said Joe Lima, Raley's Senior Business Manager for Wine, Beer and Spirits. "The Hello Vino app will be an incredibly useful resource for our customers to easily find the right wine based on their particular varietal preferences, price points and food pairings, while also offering instant savings in our stores."
About Raley's
Raley's is a privately owned supermarket chain with headquarters in West Sacramento, CA. The company is comprised of four chains - Raley's, Bel Air Markets, Nob Hill Foods and Food Source - located in Northern California and Nevada. For media requests, please call (916) 373-6043 or (916) 600-1081.
About Hello Vino, Inc.
Hello Vino delivers wine recommendations to mobile phones, assisting consumers with the perfect bottle of wine for a meal, occasion, or according to taste preferences. The service is available on any smartphone through free iPhone and Android apps, as well as mobile web sites for BlackBerry and Windows Phones. More information, including video demonstrations and features, are available at HelloVino.com
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50+ Local Merchants Join the Mobixpay Mobile Loyalty Platform in First Two Weeks
Local Manhattan, NYC-based merchants rush to reward their customers with loyalty-based promotional offers on Mobixpay's mobile shopping app available on iPhone and Android smartphones.
Local Deals - Galore!
In the two weeks since the launch of the Mobixpay mobile shopping app, more than 50 local merchants on Manhattan's Upper West Side have registered and begun delivering promotional offers. Once registered, merchants are able to create, publish and manage their offers in real-time using an easy and intuitive web-based self-service tool found at http://www.mobixpay.com. There is no cost to merchants to create and offer promotions on mobiXpay.
Today there are deals for a wide range of goods and services that local consumers want, need and shop for every day. There are deals for breakfast, lunch and dinner; and, cuisines ranging from pizza and BBQ to French, vegan and kosher. Services include custom dressmaking, tailoring, florists, picture framing, tax preparation, haircuts, hair care, OTC medications and much more. Today's mobiXpay offers range from "20% off all Dry Cleaning" to "$ 3 for 16oz Smoothies". Through mobiXpay merchants are rewarding local consumers for their patronage when purchasing everyday goods and services.
Unparalleled Convenience for Registered Users
Registered users simply launch the mobiXpay app to find location-based deals. Simple keyword search also supports fast and easy identification of local offers for items the registered user wants or needs. With mobiXpay there is no more sifting through a daily dose of deals for teeth whitening or laser hair removal. At a total cost of $ 1.33 a month, with an annual subscription, registered users get a 24/7 mobile shopping utility to access scores of deals for local goods and services that they want or need.
About Mobixpay, Inc.
Mobixpay, Inc. was launched this fall by three-time Harvard University graduate and native New Yorker, Cynthia Hickman, to more efficiently connect local businesses with consumers. Cynthia Hickman, Mobixpay's CEO and Founder, says "we are well on our way to achieving our dual goals of blanketing our registered users with deals - galore; and, delivering access to these deals with unparalleled convenience through the registered user's smartphone. Cynthia expects mobiXpay to become the singular money saving shopping utility for consumers and businesses alike.
You can find and download the "mobiXpay" application on iTunes and the Android Market. Visit http://www.mobixpay.com to learn more.
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Flurry Raises $7 Million Series B to Accelerate Mobile Analytics Firm's Rapid Growth - InterWest Partners leads round of financing
Flurry, Inc., a leading mobile application analytics provider, today announced it has closed a Series B financing round of $ 7 million. Led by top-tier venture capital firm InterWest Partners, the round included existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards.
InterWest general partner, Doug Pepper, also joins the Flurry board of directors. In addition to a decade of technology investment experience focused on digital marketing and advertising, Mr. Pepper brings board level experience with relevant companies including Marketo, INVIDI Technologies, Brand.net and Offerpal Media, as well as professional experience with Amazon.com.
Since launching its service in January 2009, Flurry has quickly emerged as one of the worlds largest mobile application analytics and monetization platforms. The company now tracks over one billion end user application sessions per month across iPhone, iPod Touch and Android devices. Over 15,000 developers have chosen to integrate Flurry Analytics within their applications, which have been downloaded to more than 80% of all iPhone, iPod Touch and Android devices.
Smartphone application download growth is skyrocketing like nothing in recent consumer tech history, dwarfing even early Internet adoption, said Flurry chief executive officer, Simon Khalaf. With its significant reach, Flurry is positioned to play a significant role in leveraging the measurement of consumer behavior to accelerate the sale of applications and virtual goods.
The financing will be used to aggressively build out new services that increase application developer revenue, hire new employees and scale its infrastructure. Flurry AppCircle, currently in private beta, is the first of a series of revenue generating services designed to use data to intelligently target consumers and increase sales in the App Store.
Flurry has built one of the industrys most widely deployed and powerful tools for measuring and monetizing mobile application usage, said Doug Pepper, general partner, InterWest Partners. "This is an exciting time of innovation and growth for the mobile industry and we're thrilled to be involved with the passionate and experienced team at Flurry.
With Apples announcement last week that more than three billion apps have been downloaded, the App Store is growing at a rate 15 times faster than the iTunes store over the same time period. Piper Jaffray senior analyst, Gene Munster forecasts that Apple will sell an additional 36 million iPhones in 2010, a 40 percent increase from 2009 estimates. Additionally, more than 50 Android handsets, including the recently launched Google Nexus One, are expected to ship in 2010. Looking forward, Frost & Sullivan forecasts that Android OS devices will hold the third largest market share of the smartphone market by 2014, among the fastest rates of growth for a mobile product in the history of the mobile industry.
To learn more about the Flurry Analytics and Flurry AppCircle, please visit http://www.flurry.com.
About Flurry
Recently merged with Pinch Media, Flurry is among the largest smartphone application analytics and monetization platforms in the world, now tracking more than 80% of all consumers across iPhone, iPod Touch and Android devices. Each month, Flurry tracks over one billion end user sessions per month across iPhone, Android, Blackberry and J2ME devices.
Flurry Analytics, its flagship service, is designed to help developers make better applications to increase retention and grow revenue. Flurry AppCircle, now in private beta, is designed to help developers acquire the most valuable users, faster and for less money. Flurry is venture backed with offices in San Francisco and New York. For more information, please visit http://www.flurry.com.
About InterWest Partners
For 30 years InterWest (http://www.interwest.com) has partnered with exceptional entrepreneurs to build winning technology and life sciences companies. With more than 200 years of combined operating and investing experience, InterWests team has raised $ 2.8B, completed more than 70 IPOs, and participated in nearly 60 upside acquisitions. As the firm invests InterWest X, a $ 650M fund, InterWest continues to believe that providing capital is just the beginning of a long-term collaboration with entrepreneurs to turn their vision into a thriving company.
The firm's past successful investments in information technology include: CIENA (CIEN), Copper Mountain Networks (CMTN), Crystal Semiconductor (acquired by Cirrus Logic, CRUS), Cyrix (CYRX; acquired by National Semiconductor (NSM), Lightera (acquired by CIENA), PlaceWare (acquired by Microsoft, MSFT), SiTera (acquired by Vitesse, VTSS), Silicon Graphics (SGI), Stratacom (STRM; acquired by Cisco, CSCO) and Xilinx (XLNX).
Note to Editors
iPhone, Android, BlackBerry and J2ME are trademarks of their respective companies. All other company and product names may be trademarks of the companies with which they are associated.
Media contact:
Peter Farago
VP Marketing
Flurry, Inc.
peter(at)flurry(dot)com
510-461-4450
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